Whether you are a beginner or a seasoned digital marketer, there are some essential SEO tools that you will need to have in your arsenal. These tools will allow you to monitor the results of your SEO efforts and help you make the necessary adjustments to improve your website’s rankings.
Ahrefs
Designed to help you improve your site’s visibility and earn more revenue, Ahrefs is one of the best SEO tools for digital marketers. It provides a wide range of keyword data, domain analysis, and backlink analysis to help you make your site stand out amongst the competition.
Ahrefs’ domain analysis tool gives you a basic overview of the quality of your website. It offers suggestions for content topics that will increase your search engine traffic. It also lets you analyze your competitors’ domains to see which pages are ranking for which keywords. You can also check which links are toxic to your own site.
Google Search Console
Whether you’re a newbie or a seasoned SEO, there are many tools available to help you with your SEO strategy. Choosing the right tool can help you with site performance, keyword analysis, and more. Here are our picks for the best SEO tools for digital marketers.
One of the most comprehensive SEO analysis tools on the market, SpyFu helps you identify the most profitable search terms for your brand. It also provides you with a detailed look at competitors’ paid and organic efforts. The tool shows you every ad campaign and keyword group that your competitors use.
SEMrush
No matter if you’re an experienced marketer, or are a brand newcomer, SEMRush has tools to help you optimize your website for search engines and refine your brand’s online presence. You can also use it to identify potential link building opportunities and run PPC campaigns. Here are a few of its most useful features.
In the world of search engines, it’s important to know which keywords work for you and which aren’t. SEMRush’s keyword research tool aims to do just that. It identifies popular, valuable keywords to target and shows you how you’re doing compared to competitors.
Screaming Frog
If you just looking for an SEO tool, you’ll want to consider Screaming Frog. This tool is designed to help you find broken links, identify duplicate content, and fix errors. It will also tell you where you need to improve your SEO.
Screaming Frog offers free versions of its tools. However, you can also use their paid version to get deeper insights into your digital marketing program. This tool will show you the best keywords to use in your organic rankings, help you maximize PPC spend, and help you identify your website’s strengths and weaknesses.
Slerpee
Using SEO tools is a good way to increase your site’s search engine ranking. The ideal SEO tool should be able to meet all your search engine optimization needs, while also providing actionable insights. It should have an easy-to-use interface, as well as a comprehensive knowledge base.
Some of the most popular SEO tools are also relatively inexpensive. If you have a budget of around $100 a month, you can find a wide range of powerful solutions to improve your search engine rankings. However, it’s important to note that not all of the tools are suitable for all websites.
BuzzSumo
Whether you’re new to SEO, or an experienced professional, BuzzSumo has some of the best tools for digital marketers. The platform has a huge database and provides data-driven insights to help improve your marketing strategy. You can track keywords, hashtags, web mentions, and social media engagements, and analyze their performance. This means you can discover high-performing content for your website or blog.
SpyFu
Designed for digital marketers, SpyFu is an excellent tool for keyword analysis and domain analysis. It provides comprehensive information on competitors’ organic and paid search campaigns, backlink strategies, and keywords that are promising for SEO campaigns.
SpyFu offers two subscription plans. The Basic plan costs $39 a month and includes unlimited access to search data. The Team plan costs $299 a month and provides five user logins. Moreover, it includes live chat and email support.
Rank Tracker
Rank Tracker is one of the most powerful and customizable tools for tracking keywords, competitors, and search engine rankings. It allows you to check your ranking positions and monitor your competitor’s rankings, including Google’s My Business, YouTube suggestions, and more. You can also check your position in desktop and mobile SERPs.
Aside from being a rank tracker, Rank Tracker has a keyword research tool that analyzes the search volume and competitiveness of your competitors’ keywords. It can help you discover new opportunities and determine how to improve your keyword strategy.
SiteChecker
No matter if you’re an experienced SEO professional or novice,, SiteChecker can help you improve your SEO efforts and boost your website’s search engine rankings. This powerful tool allows you to analyze your entire website and identify common SEO weaknesses, including those related to the technical aspects of your website.
SiteChecker’s all-in-one solution allows you to track your website’s keyword ranking, optimize your content, and monitor your backlinks. You can also pull detailed reports and customize your SEO tracking.
Surfer SEO
Surfer SEO is one of the most effective tools for digital marketers. It’s easy to use and has a wealth of data to help you craft content and improve your SEO strategy.
The app offers a free version and three tiers of paid plans. The free plan is limited to a basic set of features, but the paid plan gives access to advanced customization options.